The celebration of running and color was organized by the running club “KM Running club” and New Balance Ukraine. The event brought together 2500 runners, both adults and children, and over 5000 spectators.
Participants could choose to run 3 or 6 kilometers distances, running in the rain of holy powders, accompanied by music and cheers from the crowd. The Run occupied Kyiv central streets, Sahaidachnogo and Kostiantynivska.
Before the main run there was a 800 meters Kids race. And afterwards participants were invited to take part in the prizewinning lottery and receive this year’s amazing gifts.
The main prize, air ticket to any destination from the company’s flying map, was provided by Turkish International Airlines, Main Partner of Kyiv Color Run 2017. We also gave away iPhone 7 and Apple Watch, provided by Technology partner Citrus stores, as well as prizes from HP, activities from Bodo company, gifts from event co-organizer New Balance Ukraine and other partners. Kyiv Color Run’s water-partner, natural water “Morshynska”, helped our runners to stay hydrated during the event. Runners, wearing most creative outfits, were also awarded with prizes. Our partners, “Dytyacha Planeta” and Champion Kids arranged a Children’s Activities Area on the location.
This year’s charity goal was helping Pediatric Department of Oncological Hematology of Kyiv Regional Oncologic Dispensary.
There were couple of ways to join the initiative:
- Register a child for Kids Race.
- Make a donation in exchange for charity merchandize, produced in collaboration with “Tabletochky” Fund specially for the event
- Bring art supplies, stationery and presents for children, who need faith and support, to the registration spots.
All funds (50 000 UAH), as well as all donated stationery and presents, were immediately transferred to “Tabletochky” Fund. “Tabletochky” Fund protects the interests of young cancer patients in Ukraine since 2011.
Kyiv Color Run was organized by KM Running Club and New Balance Ukraine, with the support of general partner Turkish International Airlines, official technology partner – Citrus stores, general media-partner – “Snidanok z 1+1” TV show, legal partner of KMRC club – “Arzinger” company, water partner – natural water “Morshynska”. And also with the support of partners: HP Ukraine, VS Technology, McDonald’s Ukraine, Bodo company, Dytyacha Planeta Birthday Celebration Parks, Mixstyle dance studio, DJ IGORSKEE, “Champion Kids” Kids Club and POPARADA.UA, ТМ Collonil, WHIRL SOFTWARE, media resource WI-Fi Bar, “Sport Life” Fitness Clubs, Radio Sport, Espresso TV, Hromadske TV, internet-magazine “Nogy Bogy”, informational portal Znaj.ua, bike riders’ community Bike in City, 16on9 company, Athletic Events system and IQtechEvent Service company.